Affiliate & JV Partner Programme
Join the elite inner circle of affiliates who earn industry-leading commissions promoting Russell Stutely's proven pressure-point knockout system — used by 100+ police academies, SWAT teams, and undercover operatives worldwide.
50%
Standard commission
70%
JV partner commission
10,000+
Happy customers
100+
Police academies
$7–$97
Product price range
High EPC
Earnings per click
Instant
Commission tracking
Proven
Converting funnels
Choose Your Tier
Whether you're a content creator, self-defence blogger, martial arts instructor, or a seasoned JV partner with a list — there's a commission structure built for you.
50%
Open to anyone. Grab your link, promote, and get paid.
Most Lucrative
Up to 70%
For established marketers & list owners ready to go big.
Why Promote Russell Stutely
Promoting a commodity is hard work. Promoting a truly unique, credential-backed system with proven conversions is an entirely different game. Here's why top affiliates choose Russell Stutely every time.
Battle-tested copy and pages already generating consistent daily sales. You send traffic — the funnel does the work.
There is no competition. Russell is the world's only pressure-point KO specialist with verifiable law enforcement credentials. This niche is owned.
Self-defence, martial arts, concealed carry, law enforcement, senior fitness — multiple massive audiences hungry for this content.
World-renowned instructor. 100+ police academies. 10,000+ verified students. National boxing coach. Selling credibility is effortless.
Products starting at just $7 make impulse purchases easy — driving volume, while upsells dramatically boost your average order value.
Unlike faceless affiliate programmes, Russell is personally invested in your success. JV Partners get direct access to him for campaign support.
Affiliate Success Stories
I've promoted dozens of self-defence products over the years. Nothing converts like Russell's material. The credibility is just undeniable — my list bought without hesitation.
— Mike T.
Martial Arts Blogger, 14,000 subscribers
First promo I did as a JV partner generated more than any other product I'd promoted that year. Russell is a genuine guy who delivers on every promise. The 70% rate is incredible.
— Sarah K.
Online Self-Defence Course Creator
The swipe copy alone is worth signing up for. I copy-pasted the email sequence, sent it to my firearms & self-defence list, and watched commissions roll in for a week straight.
— Dave L.
Concealed Carry Podcast Host
Apply Now — It's Free
Standard affiliates are vetted within 48 hours. JV Partner applications are reviewed personally by Russell within 24 hours.
Common Questions
JV Partner status is for affiliates with an established audience in the self-defence, martial arts, firearms, law enforcement, or fitness space. When you apply, simply tell us about your list or platform. Russell reviews these personally and typically responds within 24 hours. If you're unsure, apply anyway — the worst that can happen is you start at 50%!
Commissions are processed on a regular payment schedule. Details including payment thresholds, methods (PayPal, bank transfer, etc.), and frequency will be provided in your affiliate dashboard after approval.
Affiliates receive a complete swipe file including email sequences, subject lines, social media posts, banner images, and video review access. JV Partners additionally receive custom co-branded assets and can request bespoke campaign materials directly from Russell's team.
Yes — your commission applies across the entire funnel including the front-end offer, upsells, and order bumps. This is why EPCs are consistently strong: even a low $7 front-end purchase can generate substantial earnings when upsells are factored in.
Absolutely not. Joining is completely free. You get your affiliate link, your swipe file, and your dashboard — all at zero cost. You only make money; you never spend it to participate.